Take the Bing vs Google Challenge

Recently Microsoft started a new promotion called Bing it On. It lets you compare Bing results to Google’s on the same page. As part of the promotion, the company is also giving away a Surface tablet.
This reminds me of the Pepsi Challenge back in the day where you would taste Pepsi and Coca-Cola. Pepsi claimed more people preferred their soda during that promotion, however… since they were also paying for the survey, yeah.

Go to the page and you’ll see a message come up prompting you to compare search results.

IE Message

If you don’t see the message, just head to the Bing It On webpage. Then start one of your five searches. You can try search queries they offer you or just try your own.

Bing it On

Here I did a general search for weather conditions in Minneapolis. The results for both Bing and Google search are displayed. The idea here is that you won’t know which side is Bing or Google. Although to a trained eye, it’s possible to tell which is which.

Scroll through the results and choose if you like the results on the left, right or if you don’t have a preference, select Draw.

Bing it On Results

After making your choice continue to your next search and decide which one you like the best.

Continue Searches

After you’ve gone through the five rounds, you’ll see which search engine you liked best. Here I guess I chose Bing. For each search it will show which engine you picked.

Bing it On choice

While I would certainly take the results with a grain of salt, it’s a pretty clever marketing campaign for Microsoft.

As part of this promotion, Microsoft if giving away the following prize package. Just visit to participate and get the full set of rules and conditions.

Complete Prize Package includes:

  • Microsoft Surface with Windows RT
  • Xbox 360 with Kinect, Xbox LIVE – 12 month membership, Dance Central 2, Kinect Sports: Season 2 and Forza Motorsport 4
  • Windows Phone for the carrier of your choice (phone only)
  • Office Home and Business 2010
  • LifeCam Studio Webcam
  • Wireless N router


  1. Steve Krause

    September 8, 2012 at 9:35 am

    OK — Just took the test twice. Both times my favorite was —– GOOGLE.

    For me it was about both results AND the look…. Sorry Bing…

  2. Brian Burgess

    September 8, 2012 at 1:26 pm

    Well now, aren’t you a Google fanboy! HAHA.

    • Steve Krause

      September 8, 2012 at 2:44 pm

      Nice…. What can I say, it’s about quality, not marketing!

      • Brian Burgess

        September 8, 2012 at 3:00 pm

        It kind of depends on what you’re searching for too. I find it hard to be put on the spot and just come up with five random things to search for….mmmm… you know — I suppose you could make Bing it On your default home page and use it for all of your searches!

        • Steve Krause

          September 8, 2012 at 9:17 pm

          Now that’s an idea. Use it for default search.

          Hey doesn’t dogpile use all the engines to try and find the best result? Might be worth an article.

          Sent from my Mobile

          • Brian Burgess

            September 9, 2012 at 4:50 pm

            Dogpile? Are you serious? Does that still exist?

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