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Windows 10: Stop Suggested Ads from Displaying in File Explorer

The other day while saving a document to my OneDrive folder I noticed an ad, not a huge deal, ads are all over the internet, right? Well, the problem was the ad showed up in File Explorer as you can see in the image below.

File Explorer ad

I’m not the only one to notice this as a Reddit user pointed this out as well. Just like in their situation, I am getting an ad for something that I already pay for.

A big complaint among Windows 10 users is this trend of ads being displayed in different areas of the OS, such as the Start menu, on the Lock Screen, from the taskbar, and in some Microsoft apps like News.

An ad for Microsoft Edge pops up if you don’t have it set as the default browser.

I previously showed you how to get rid of ads from the Start menu in the article: How to Turn Off Windows 10 Start Menu Suggested App Ads.

As I noted in that article, I don’t consider these to be “ads” in the traditional sense. Microsoft doesn’t consider them to be “ads” either – the company calls them “suggestions”. The ads focus on apps in the Windows Store from third-party developers as well as other Microsoft products and services.

I should also mention that when I saw this OneDrive ad, I clicked on the Learn more button and it brought me to Microsoft’s OneDrive storage plans page. Since then I haven’t seen it in File Explorer, but that doesn’t mean another one won’t display at random. So, time to get rid of these annoying suggestions.

Stop File Explorer Ads…I Mean, Suggestions

To turn off these ads, hit the Windows Key and type: folder options and select File Explorer Options under the Best match section at the top.

Folder Options

When the File Explorer Options window opens, scroll down and uncheck Show sync provider notifications and click OK.

The “suggested apps” behavior didn’t bother me when Windows 10 was free for the first year to people who upgraded. But putting ads deep in the OS such as File Explorer, well, that’s getting a bit ridiculous.

Have you seen a slow proliferation of suggested ads pop up from time to time on your Windows 10 system? What do you think about this practice from Microsoft? Leave a comment below and let us know your opinion.

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5 Responses to Windows 10: Stop Suggested Ads from Displaying in File Explorer

  1. Ziggy March 8, 2017 at 12:38 am #

    Nice posting, Brian. Thanks for this tip and others.

  2. DF March 8, 2017 at 7:10 am #

    Saving this tip, too, “against the evil day” (when I am forced to abandon Win 7). Thanks a lot. As you said, ads for things you already pay for are a bit much, and I am sure I will not appreciate any ads popping up here and there where they never used to.

  3. Murray White March 8, 2017 at 10:29 am #

    because Explorer is always open on the Taskbar (TB) click on it or use WinKey + E to bring up an instance of Explorer. Click on the View tab and then look to the far right and click on options. Change folder options is there and a click brings you to the spot to change items. First place I go to when installing a new o/s as there are other things needed to be either unchecked or checked.

  4. Ian mcginty March 9, 2017 at 12:53 am #

    Was watching a sport programming on the TV through the computer when a suggestion for Skype blocked out part of the screen. Had to get up and find the mouse to turn it off. Very annoying.

  5. Wynn March 9, 2017 at 7:28 am #

    Thank you. Learning to get rid of that “One Drive” ad (and I believe it is not just an ad, as it does not have a “don’t show me this again” message) is a real boon.
    I like to think that I can make conscious choices in my life, and the way this ad is presented makes me think that MS is persuading me to make choices without thinking the choice through.

    I consider such action underhand at the very least.

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