Top Nav

How to Turn Off Windows 10 Start Menu Suggested App Ads

One of the new things Microsoft is doing with Windows 10 is displaying suggested apps in the Start menu. If you’re not happy with seeing these “ads” here’s how to turn them off.

Disable Suggested Apps Windows 10 Start Menu

There are a couple of ways to turn off or manage these suggested apps. If you see one, right-click on it and select an option from the context menu.

If you don’t want to see the app being displayed, select Don’t show this suggestion.

If you want to completely turn off the Suggested apps section, select Turn off all suggestions.

Windows 10 Start Menu Turn off Suggested apps

The other way to get rid of Suggested apps is to head to Settings > Personalization > Start and turn off Occasionally show suggestions in Start.

Windows 10 Start Settings

After you get rid of the Suggested apps section, there will be some space left over, and you can rid of it by resizing the menu. Move the pointer to the top of the Start menu and move it down a bit and close the gap.

Resize Windows 10 Start menu

Obtrusive Ad Policy?

Personally, I don’t consider these to be “ads” per se. Yes, it does allow app developers to showcase their apps in the Store but they aren’t paid ads. I believe this is a good way to learn about an app that I might not have known about before.

What I would be more upset with is if they were ads for Viagra or something that isn’t related to Windows 10 or Microsoft at all. But something that annoying doesn’t look like it will be happening. According to a Microsoft spokesman about the issue:

We will continue to offer Windows Ads in Apps on Windows 10. Beyond that, we do not currently have plans for advertising in Windows 10…Start content is programmed by Microsoft to help customers learn and discover new features and apps to enhance their Windows 10 experience; app publishers are not paying to be featured.

I can also see the other side where users don’t want Microsoft pushing app ads on their Start menu, and the fact that the feature is turned on by default. If you fall into that camp, the good news is you can turn them off.

What’s your take on the Suggested app section in the Start menu in Windows 10? Do you consider them obtrusive ads and will you turn them off? Leave a comment below and tell us.

More Reading:


19 Responses to How to Turn Off Windows 10 Start Menu Suggested App Ads

  1. Ron Lund October 27, 2015 at 9:01 am #

    Hmmm…. I do not even have the choice of: “Occasionally show suggestions in Start” in my version of Windows 10, nor have I been getting these adds either. Guess I’d better be happy with what I have and keep quiet.

  2. Ron Lund October 27, 2015 at 4:53 pm #

    I guess it’s a good thing I keep all of my Groovy Post messages. I can always go back and dig this one out when I start to see these adds pushed my way.

  3. Bill November 18, 2015 at 4:18 am #

    Great info about Start menu. What I need to find out is how to sort tiles on the left side of the screen. The apps it shows are worth having; however, I would like to be able to change the order.

    Thanks and best regards,

  4. Tsudo December 7, 2015 at 1:17 am #

    I had a suggestion for installing Candy Crush Saga.

    If that’s not paid advertising……

    Really disappointed with all the crap I feel compelled to turn off in Windows 10.

    • NursultanTulyakbay February 9, 2016 at 7:18 am #


      New Microsoft apps are one thing. Junk games are spam. I wouldn’t mind it if Windows were free – in fact I would expect it in that case. This is just a case of MS not having enough billions.

  5. GreggZ January 21, 2016 at 5:38 am #

    In the business environment, this is bad. We don’t need to advertise new apps to users for them to click on and download. I need to learn how to control access to the Windows store from company devices.

  6. brian March 2, 2016 at 11:06 pm #

    At least Microsoft have given us the option – me I’ve turned the ads off and now I’m happy. 🙂

  7. Dan March 30, 2016 at 1:01 pm #

    I haveWindows 10 Pro and I get constant ads on the start menu for games – even after i select “turn off all suggestions” on every possible menu. Infuriating and low class.

    • Ron Lund March 30, 2016 at 5:17 pm #

      Dan……..I don’t get it. I have Win 10 pro on one machine and Win 10 home (or whatever it’s called) on another machine and I don’t get any kind of phony advertisements whatsoever on either. There must be an explanation for this, but I don’t know what it is. Maybe somebody out there knows.

  8. Dave May 24, 2016 at 11:38 am #

    I stumbled over your article when I saw a suggested app today in my start menu and wanted them gone. Thanks for the short and useful tip to turn it off.

    However, I disagree with you that they are anything but ads; and we should be demanding this be removed completely.

    My desktop is a platform to get work done. The core user interface is NOT the place to display ads.

    The ad in my startmenu that brought me to your site to get rid of it, was an ad for the facebook app. Thus, an ad for an app for by a company that does nothing except sell ads. If facebook wants to showcase that it has an app, it can bloody well do it to its own users on its own website. There is no reason facebook needs micorsoft pushing it on my start menu.

    If I want to discover apps I’ll use the web, or the app store. There is simply no good reason to push them into the core user interface of windows itself.

    Its offensive.

    • Corey June 5, 2016 at 6:32 am #

      Exactly the same reason I came here, and for the same App. I paid for this OS (for a new machine) and I didn’t install facebook cause I don’t want facebook. Stupid microsoft. At least I can shut it off easily enough, but I’m frankly ticked I have to at all.

      • Apatheist July 15, 2016 at 2:16 pm #

        It’s not switching off for me.

    • Vic Paine December 5, 2016 at 1:14 pm #

      Quite agree, my real beef is that I’ve turned them off but they still suggest stupid Disney rubbish and Faceache neither of which I’d touch with a barge pole.

  9. Eden Oliveiera June 13, 2016 at 11:26 am #

    Hi Guys, I have Windows 10 1511 enterprise. Trying hard to achieve two things:
    1) Hide / Disable / remove windows Store app icon from Task bar (GPO from the latest ADMX file seems not to work

    2) Removing / disabling Suggested Apps from Start menu: GPO Cloud experience doesnt seem to work, I am still getting facebook on my Start menu.

    Any Idea on how to get rid of those two things:


    Windows 10 Enterprise (build 10586.164) 1511
    Joined to domain

    • Gord July 3, 2016 at 8:08 am #

      I also cannot get rid of the idiotic Facebook suggestion. If it becomes impossible to be rid of it, I am willing and able to get rid of Windows 10 entirely. This is exactly the sort of stupidity I’ve come to expect from Windows these days, and I am fed up with it.

  10. Eden Oliveiera July 4, 2016 at 12:25 pm #

    Just a quick update on what was my solution. I ended up getting rid of the whole Windows Store (Disabling it with GPO, not removing it with Powershell because it seems it breaks Calculator and other apps).

    I have also used a customized Start menu layout, that means I have set up my own tiles and taskbar.

    So far, I havent seen any “suggested” apps on my start menu, maybe because winows store is disabled.

    Hope that helps.


  11. asd September 14, 2016 at 6:22 am #

    above solution is sadly only possible with enterprise version

  12. Andrei February 27, 2017 at 4:41 pm #

    Those ads slowed down my computer a lot apparantely and I have good computer and Win 10 Pro… thanks for your advice and sc re w Microsoft

Leave a Reply


Free Learning


Don't miss a single tip, how to or tech news update. Subscribe to my free newsletter and receive updates, right to your inbox.

You have Successfully Subscribed!