Amazon’s New Matchbook Program and Next-Gen Paperwhite

Article Update: Amazon retired the Amazon Kindle Matchbook program on October 31, 2019.

Whether you’re an ebook reader or you prefer physical books, Amazon’s latest announcement should come as quite the good news. Starting in October (1 month from now) Amazon is introducing a new program to bring very cheap and sometimes free digital versions of books when you buy the physical copy new on Amazon. At launch, Amazon stated that it would have a minimum of 10,000 book titles in the program.  It’s calling this the “matchbook” program.

kindle matchbook

Prices and availability will be based primarily on the book publisher’s discretion. The digital version of the book for the matchbook program is in the Kindle format. This does not mean that you will need a Kindle device to read it (although I’m sure Amazon would prefer it that way), rather any iOS, Android, or desktop computer with the Kindle app/reader installed will be able to read these books.

Prices on bundled digital editions will range from free to $3. Amazon will be retroactively applying eligibility for bundles to all “new” book purchases (buying used books on Amazon doesn’t qualify for matchbooks) that were made on your Amazon account from 1995 forward.

The New Paperwhite

In addition to the matchbook program, Amazon also launched the next generation of its Kindle Paperwhite device. It boasts an enhanced display, processor, and other enhancements over its predecessor. The Paperwhite is arguably a better quality reading experience than physical paper on many levels. In several reviews, the Paperwhite is said to have no eyestrain, and because the display is not backlit, it can be read in a dark room without causing any eye problems.

new paperwhite

The new Kindle Paperwhite is available for $119 with ads or $139 for the ad-free version. The ads are not entirely intrusive as they only display on the home screen, so you only see them when you aren’t reading. Some of the ads are actually nice, as Amazon frequently gives out $5 credit to spend in the Amazon MP3 store and daily deal reminders. If you purchase the cheaper version, the ads can be removed later in the device settings at

  • Menu > Settings > Device Options > Personalize your Kindle

A 3G variant is also available for an additional $70.

prices arent staggering unless you want 3G



  1. Brian Burgess

    September 4, 2013 at 11:21 pm

    I bought my parents a Kindle Touch a few years back and they love it. But, i am seriously tempted to get them this new Paperwhite.

    Has anyone used the first gen Paperwhite? How good is it outside in the day light?

    Personally, what I am excited for is a new Kindle Fire HD!

    • Jonjon

      September 5, 2013 at 8:20 am

      The Paperwhite has a 5% glare outdoors in direct sunlight vs. the iPad which has a 90% glare outdoors.

      The paperwhite is really similar to the regular kindle except it has a built-in light and the screen is much whiter.

      Here’s a good comparison video:


      September 5, 2013 at 11:28 am

      My present Paperwhite is my third Kindle and most certainly the very best of the bunch. I am an 83 year old avid reader (about 2 hours per day) and this e-reader does not make my eyes tired. I much prefer reading to TV. I have used it trouble-free in daytime and nighttime, with room light or without. Our power went out last week due to an electrical storm. While neighbors complained about being unable to watch TV, I thoroughly enjoyed sitting in the dark – READING!

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