Microsoft is taking a new step in the direction of the development of the Bing search engine. It has integrated Qwiki video presentations in the search results. This move should make Bing a more interesting search engine to start using.
If it’s going to compete against Google, Bing does need something different. Microsoft is trying to do it by integrating machine-generated videos, from Qwiki, a service that generates multimedia presentations for various types of information, as announced officially today.
For now, this will only happen where a Wikipedia entry is present (and only for some of them, according to my attempts), but it should be extended in the future.
Basically, you’ll get a video presentation summarizing a lot of info about the respective topic, and the videos are well-made.
For example, when I search for Axl Rose instead of getting this from Google…
I can get this feature and media rich presentation (delivered in a female computer voice…).
And the groovy part is that all of the content in the presentation is clickable, taking the user to various bits and pieces of information.
In order to see the Qwiki associated with a Wikipedia entry, just click the Play symbol under the respective result.