Outlook 2010 makes it easy to send mass emails to a selected number of contacts using the standard and popular Mail Merge feature from previous versions of Microsoft Office. However, when you want to send out a mass (multi-recipient) email with personalized information for each one, things can start to get a little bit tricky if you’re not familiar with the process. Good news is, after this groovy Outlook tutorial, you WILL be familiar with the process! Let’s get started!
Note: Outlook 2007 also includes the Mail Merge feature however the screenshots and steps below are from Microsoft Outlook 2010. We also show how to send personalized mass emails using Outlook 2013 and 2016.
How to Create Personalized Multi-Recipient Mass Emails Quickly Using Outlook Mail Merge
1. In Outlook, go to your Contacts and Select which contacts where you would like to send your mass personalized email.
2. Next above on the toolbar Click Mail Merge.
3. The mail merge options should pop-up in a new window. At the top, Check Only selected contacts. At the bottom, Set the Document Type to Form Letters, and Merge To to E-mail.
Set the Message subject line to whatever subject you want the email to have. In this example I want the subject title of all the emails to be Check out our latest article.
Click OK to continue.
When you Click OK, a new ‘compose email’ will open up. From here all of the contacts are stored so no need to worry about adding them unless you forgot someone.
4. In the compose email window, let’s add a personalized Greeting. Click Greeting Line.
5. In the pop-up window, you can customize your Greeting line, but default works fine. Click OK to continue. The preview will show the displayed greeting for each person receiving the email, but while you are composing it will look like «Greeting Line».
6. Optional: If you have any more custom fields you want to enter then Use the Insert Merge Field button to do so. There are a lot of things to choose from, but this will require you have the related information in your contacts profile in Outlook. If you don’t, no worries, just keep on reading!
7. Write your email content! This content is the part that will be the same for all recipients.
8. When you are all done writing Click Finish & Merge, then Select Send E-mail Messages
9. A pop-up appears to confirm you want to send and the information is correct. Click OK and off the mail goes!
Now you’ve sent out your mass email to all of your contacts! When they receive it, it will only show their email under the “to” field. The greeting line and whatever else you decided to personalize is tailored to their specific information pulled from your Outlook contacts list.