If you recently purchased a new Amazon Kindle Fire HD, you might be turned off by the special offer ads it displays on the Lock Screen. Amazon did this to subsidize the cost of the devices. After some “flip-flopping” the company finally decided that users can opt-out of the ads with a one time charge of $15.
Not only do ads appear on the Lock Screen, but they pop up in different places throughout the interface. Here’s a text ad on the home screen (for Amazon of course).
It’s not obvious how to pay the fee for an ad-free Kindle though. You can’t do it from the device, but instead, you need to go to Amazon’s site and log in to your account.
After logging in, click Manage Your Devices under the Your Kindle Account section on the left side of the screen.
Then under Registered Kindles, you’ll see a list of the device(s) you own. Under the Special Offers column, click the Edit link next to Subscribed.
Then click to unsubscribe. Remember your credit card will be charged $15 to remove the Special Offers, but it’s only a one time fee.
After you’ve unsubscribed from the special offer ads, turn on your device and make sure it’s connected to WiFi. Now your Lock Screen is ad-free and will display random high-quality backgrounds as it does on the first Kindle Fire.
And the text ads that appeared on the Home Screen are gone too.
Swipe from the top of the screen down to see your Notifications. One will say you’re device has been removed from Special Offers.
While the Lock Screen and various text ads are removed from your tablet, you’ll still see recommendations from other customers.
I didn’t have a problem with the special offer ads at first. Some of them are dumb, like credit card offers, but others show you new movies, books, and music that’s on sale in the Amazon store. In fact the other day it displayed one that gave me a free $5 credit for the music store. But after opting out of them, the interface is a lot cleaner and nicer to use.