What is M1 Finance and is it the Right Investment Solution For You?


M1 Finance offers a unique way to invest. Best of all, there are no account minimums or fees. Is this a solution for you?

One part hybrid Robo advisor, another part a traditional investment brokerage firm, M1 Finance is a next-gen, app-based financial service founded in 2015. Bearing many commonalities with other fintech services like Betterment, Wealthfront, or Personal Capital, M1 Finance does things a bit differently. Let’s take a closer look at M1’s services to see where it differs from its peers.

What is M1 Finance?

At the heart of M1 Finance is the use of portfolio templates called pies. These pies are based on the Modern Portfolio Theory or MPT. Introduced in 1952 by economist Harry Markowitz, MPT is sometimes referred to as mean-variance analysis. It’s a mathematical framework for assembling a portfolio of assets where an expected return is maximized for a given level of risk. Further, it says an asset’s risk and return should never be assessed itself, but rather by how it contributes to a portfolio’s overall risk and return.

Circling back to M1 Finance, investors can select a pie that matches their financial goals. The company manages the account by maintaining the pie allocations through both rebalancing your portfolio and the allocation of new funds from dividends or new deposits to the service.

Because you can choose the investments for your pies, M1 Finance isn’t considered only a Robo advisor. You can also buy individual stocks and exchange-traded funds or ETFs.

Available Options

As an M1 Finance investor, there is no minimum investment requirement and no fees. Accounts are limited to individual, joint, Traditional IRA, Roth IRA, Rollover IRA, and SEP IRA. You can also set up trusts through the service.

M1 Finance also offers fractional share trading, which is good for new investors looking to invest in companies with massive share prices. With fractional share trading, you can buy partial shares. For example, Amazon.com, Inc. is currently trading at nearly $3,100 per share. With fractional share trading, you could purchase $100 worth of Amazon stock, for example, and receive 0.0322 shares.

Getting Started with M1 Finance

Opening an M1 Finance account requires only a few minutes of your time, as you can see below.

  1. Visit the M1 Finance website through a browser. You can also sign up through the M1 Finance app for iOS and Android. For this discussion, we’re using the website.
  2. Click Get Started at the top right.
  3. Add your email and a password for your account.
  4. Choose Next.
  5. Click Verify My Email in the message you receive from M1 Finance.

M1 Finance verify email

Once you verify your email address:

  1. Click Continue on the browser page that shows up after verifying your email.
  2. Log into your account.
  3. Select Confirm on the Terms & Conditions page.
  4. Choose Continue.
  5. Add your phone number.
  6. Choose a way to verify your identity via the phone number: text message or phone call.
  7. Click Continue.
  8. Add the verification code you received.
  9. Choose Continue.
  10. Add your profile information, which includes your name and address.
  11. Select Continue.
  12. Add additional information to your profile, including your birth date, country of citizenship, and employment status.
  13. Choose Continue.

From there, you’ll be asked a series of questions about your income, financial worth, and risk tolerance. The final step is to add your social security number.  You can then fund your account instantly or manually, depending on the instructions available for your bank.

Building Your Portfolio

Once you set up your M1 Financing account, you can begin browsing the company’s growing list of expert pies or search for securities, including stocks and EFTs (Mutual funds are not supported at this time.) Pies are available in multiple categories, including General Investing, Plan for Retirement, Hedge Fund Followers, and more. Once you select a category, you can drill down further to select your pie. Each one includes several holdings or slices. For these, you can see the dividend yield, performance at 1Y, 3Y, and 5Y, and risk.

M1 Finance Pies

You aren’t limited by the number of pies or securities to buy. As money is added to your account, your overall portfolio is adjusted automatically based on your requirements. For example, you could invest 50% of your holdings in a retirement-based pie, with the other 50% going to purchase Tesla stock. It’s your choice, and you can make changes at any time.

M1 Finance example portfolio

What’s M1 Plus?

For additional premium services, you can upgrade your account to M1 Plus for $125 per year. Free for the first year, the M1 Plus account gives you several additional features including a checking account with 1% cashback on qualified purchases using your M1 Plus Visa debit card, 1% APY on cash in your account, the ability to borrow through a portfolio line of credit — aka margin (borrow up to 35% of your portfolio’s value when you have $10,000 invested), and, an afternoon trading window.


M1 Financing: Pros

There’s much to love about M1 Financing, starting with its ease of use in setting up a free account. Based on seeing the steps above, you might get the impression that signing up for an M1 Finance account is difficult. This isn’t the case on both the web and through the official app. And because you don’t have to deposit funds before creating your portfolio, there’s no pressure. You can research investment solutions at a comfortable pace and fund your account whenever you want with as little as $100.

M1 Finance also receives kudos for offering fractional shares, which means even small investors can become an owner of some of the largest companies in the world. It also helps there’s no fee for buying and selling the securities in each of your pies.

M1 Financing: Cons

Day traders will want to look elsewhere for investing since M1 Financing has not been designed for active traders. And if you want to move beyond ETFs and stocks, M1 Finance isn’t your solution.  Beyond this, some investors might be unhappy that M1 Financing doesn’t offer some of the services offered by its competitors like tax-loss harvesting. Without getting stuck in the weeds, TLH lets you sell securities at a loss in a way to offset capital gains tax liability. It’s useful to limit the recognition of short-term capital gains, which are taxed at a higher federal income tax in the United States.

Many Robo advisors offer TLH automatically, but M1 Financing does not. Instead, it offers a tax minimization standard on all accounts. Within this standard, M1 Financing will prioritize any of your sales in such a way as to minimize your taxes.

According to the company, M1 sells securities in this order:

  • Losses that offset future gains
  • Lots that result in long-term gains
  • Lots that result in short-term gains

While tax minimization is a benefit, some will argue it’s not as good as TLH. You’ll need to discuss this with your tax advisor to determine whether you can live without TLH before opening an M1 account.

M1 Financial is a unique automated investment platform that might be worth your time, depending on your situation. It’s for anyone who is looking for a modern, app-based platform that can assist with both putting together an investment portfolio and helping you track and manage it in a semi-automated “Robo” fashion. Honestly, we really like the service and can easily understand its gaining popularity.

To get started, visit the M1 Finance website to get started.

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