Putting Apple’s Revenue Numbers Into Perspective

Just how much cash does a company need to earn to be worth $625 Billion dollars? Let’s take a gander.

Last night, ahead of the big Apple event which undoubtedly will bring in billions of new revenue  from those holding out for the new iPhone 5 — I was curious just how much cash Apple, a $625 Billion dollar company brings in on a daily basis. Breaking down the numbers, I was quite surprised! So here’s a quick little post breaking down the last 12 months of revenue reported by Apple.

Apple by the numbers

Apple earns $4,732 every second… Not bad I guess.

Apple earns $4,732 every second… Not bad I guess.


Now I know what you’re thinking. Huh, only $408 MILLION a day? Yeah… I was shocked as well. Now granted, only about 25-30% of that makes it into the bank after expense but still…

So looking at the numbers, I guess one could say AAPL probably does have some room to grow at $661.00 a share. Hopefully you bought some of it back in 2010 when it was still under $100 a share.



  1. Sam

    September 13, 2012 at 12:13 pm

    Line from my favorite movie
    Forrest Gump : “…He got me invested in some kind of fruit company. So, I got a call from them saying we don’t have to worry ’bout money no more. And I said that’s good.”

    • Steve Krause

      September 13, 2012 at 1:15 pm

      Simple is as Simple Does……

      If only I hadn’t thought I could out think the stock…. I dumped all my stock after it hit $200 in 2008 then dropped into the $80’s in 2009. Ouch…

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