Microsoft is beginning a major promotion push for its new operating system Windows 10, which will be released on July 29th – just 10 days away. The company released a marketing video today that lets users know why they should upgrade.
The video touts the benefits up upgrading, showing that Windows 10 provides the best of Windows 7 and Windows 8.1… meaning the familiar Start menu of Windows 7 on the desktop, and the live tiles included in Windows 8. And also promoting the fact that it’s completely free for Windows 7 SP1 and Windows 8.1 users.
According to a new post on Blogging Windows: “Today, we’re kicking off a series of blog posts sharing Windows 10 features like Cortana, Microsoft Edge, the Xbox app, Windows Hello and more. To start the series we’re beginning with familiarity in Windows 10.”
Note that Cortana is only available in select markets, and the Windows Hello feature requires specialized hardware.
Microsoft is also celebrating its launch with global fan celebrations which is a year-long initiative called Upgrade Your World. Microsoft says: “To bring the campaign to life, we see young children from around the world in their natural settings in Morocco, Thailand, Iceland, England and the U.S. Supporting our mission of empowering every person and organization to achieve more, the ads show how technology should be more natural, human and intuitive, and adapt to people’s needs.”
You can see and example of this campaign in the video below.
Your Windows 10 Coverage Here
For more on the launch we have several articles that will help you get ready for the new operating system (PC and mobile versions) which are linked below. Of course, in addition to the Windows 10 articles we have up now, we’ll continue to provide you with in-depth news and how to articles over moving forward.
And for specific questions and more conversation on all versions of the new OS, make sure to sign up for Windows 10 Forums – it’s completely free.