Disable the Google Now Notifications in Chrome [Updated]

The Chrome browser has a new feature for Google Now notifications. It displays the notification on taskbar and it can be annoying. Here’s how to disable it.

With the past few updates of Google Chrome, one of the new features is Google Now notifications. It displays the notification (bell icon) on taskbar. You might like this feature, but if you’re not invested in Google’s ecosystem, you probably want to disable it.

Editor Note 5/22/2014: Google recently updated Chrome and with the update came a different way to disable the Google Now notifications. If you are still running the previous version of Chrome, follow the instructions further down the list.

Update: Chrome 35.0.1916.114

Today I upgraded Chrome to version 35.0.1916.114 and the Google Now notification icon came back. I poked around in Chrome://flags a bit, and realized searching for “enable rich notifications”  no longer works because it has been removed.

So instead hit Ctrl+F and search for Google Now the disable Google Now Notification Support and restart the browser.

Google Now

Why Google is intent on keeping that damn bell icon for updates on the Taskbar, I have no idea. But it is irritating there isn’t a simple right-click to disable it. In fact, the company should allow you to opt-in for the Google Now updates. Especially if you don’t even use the feature. I mean, not everyone uses Google Now or have Android phones. Like me for instance, I like the Chrome browser because it’s faster and I like its options, but that’s all I want.

I use Microsoft services, and rarely use Google for anything other than docs and G+ occasionally. In fact, I changed my default search engine to Bing in all of my browsers and mobile devices. I used to be all in on Google actually, but since I’ve been using Microsoft services, I just like them better and the services like OneDrive integrate smoothly with Windows 8.1. I am not a fan of Internet Explorer though, probably because I haven’t used it since IE 6. But I digress…

If you right-click the icon you can set it to not disturb you with notifications for up to a day, but it’s still there – just grayed out.

Chrome Notification iCon

Disable Chrome Notifications Icon Completely

To disable it you need to work on some settings under the hood. Open Chrome and type chrome://flags in the address bar and hit Enter.

Chrome Flags

That opens the page for features you can turn on or off. Hit Ctrl + F to bring up the Search box and type in: enable rich notifications. That will bring you directly to the setting you want to turn off. Set it to Disable and then restart Chrome.

Enable Rish Notifications

That’s it. After restarting Chrome, you won’t see that annoying bell icon, or Google notifications whether Chrome is running or not.

I think it would have been nice for Google to allow users to decide if they wanted it to appear before making the default. But at least you can disable it completely.

If you do end up wanting the feature for some reason, just go back and set Enable Rich Notifications back to Default or Enabled.

What is your take on the Google Now notifications feature now in Chrome? Do you like them or want to disable the feature just like me? Leave a comment and give your opinion.



  1. Ziggy

    April 16, 2014 at 2:54 am

    Err, thanks Brian! Just gave it the K.O. as the bell for round three was about to ding. Now I don’t feel so punch drunk.

    As for Bung (oops, Bing) I only use that for IE – I don’t find their search results as good as Koogle or should that be Google!

  2. OG_NL

    April 16, 2014 at 2:54 pm

    Tnx and here an anonymous search engine

  3. Eric

    April 18, 2014 at 12:53 am

    Thank you. To me it seems arrogant and suspect to just put this on the taskbar and make it so difficult to disable or remove. Reputable software companies that put items in the systray always give you a way to right click the icon and disable it or somehow make it go away easily. Which raises the question, can Google still be considered a reputable and trustworthy company? I’m not sure. The verbiage of the bell icon when you click it does not help me feel better – “nothing to see here, move along”, wow the nerve of me, how dare I question the Google or be so bold as to wonder what they are doing on my computer!

  4. Richard Watt

    May 23, 2014 at 11:09 am

    I’ve tried both suggestions but the bell’s still there, if only I knew the executable name, I could nuke it from my Registry…

    Stupid Google, this is like locking your radio to that one station that only plays that horrible music you hate and want to throw the set into quick lime when you hear it :)

  5. aj

    May 23, 2014 at 7:08 pm

    This isnt Google Now you are disabling ALL Chrome rich notifications!

  6. RobotShlomo

    May 25, 2014 at 6:48 pm

    Google snuck an update into Chrome, and now the Rich Notifications setting has been removed.

  7. Google does it again!

    May 27, 2014 at 10:02 am

    This fix was only temporary. The icon’s back the minute I use any google service such as youtube, even if it’s just embedded in another website. Any other things I could try Brian?

  8. philip j

    August 14, 2014 at 3:35 pm

    Nothing to see here move along is awesome, thanks google for taking the stupid formatility out of messages from software, as for the trick to disable it congradulations on that as well, windows users who are too dumb to know how to go into settings shouldn’t have the right to disable it because they don’t know how to use a computer. im turning off the bell because i live on my phone and already see google now 35 times a day, but i like the business platform.

  9. Mike

    October 21, 2014 at 3:14 am

    Well, as of version 38 the “Google Now” option has also been removed.

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