In a surprising move, Apple has renamed its popular Beats 1 radio channel on Apple Music. The company also introduced two new live global radio station offerings on the premium music streaming service. The changes come five years after the second-largest music streaming service in the world was first announced.
Introducing Apple Music 1
Apple Music 1 is the new name for Beats 1, a 24/7 global radio station that launched with the Apple Music service itself in 2015. The rebranded Beats 1 is one of the most listened to radio stations in the world. It features presenters in Los Angeles, New York, Nashville, and London. These include Zane Lowe, Ebro Darden, Brooke Reese, Dotty, Hanuman Welch, Matt Wilkinson, Nadeska, Rebecca Judd, and Travis Mills.
Current shows offer some of the biggest names in music. These include Action Bronson, Billie Eilish, Elton John, Joe Kay, Lil Wayne, Frank Ocean, Vince Staples, and The Weeknd, as well as new shows from Aitch, Kerwin Frost, HAIM, Lady Gaga, Nile Rodgers, Travis Scott, Charlie Sloth, Young M.A, and more.
Despite the name change, Apple Music 1 content isn’t expected to shift in a new direction. As Zane Lowe, Apple Music’s global creative director, and host explains:
I’m an obsessive music nerd. I love searching for the most exciting new artists and playing them right alongside the most essential, established artists of our time, because great music does not know the difference and Apple Music fans just want to hear great music. That’s what Apple Music radio is all about.
Apple Music Hits
Meanwhile, the new Apple Music Hits radio channel hopes to become your favorite home for songs from the 1980s, 1990s, and 2000s. With new shows from notable artists and hosts, the channel features on-air hosts Jayde Donovan, Estelle, Lowkey, Jenn Marino, Sabi, Nicole Sky and Natalie Sky, and George Stroumboulopoulos (“House of Strombo”).
You’ll also find special shows from Ari Melber, and exclusives from artists like Backstreet Boys, Ciara, Mark Hoppus, Huey Lewis, Alanis Morissette, Snoop Dogg, Meghan Trainor, Shania Twain, and more.
Apple Music Country
Proving Apple Music radio is moving beyond the core Beats 1 audience, Apple Music Country offers a mix of today’s best music plus content from the stars of tomorrow. At launch, the radio channel features daily on-air hosts Kelleigh Bannen, Ty Bentli, Bree, Alecia Davis, Ward Guenther, Nada, and Tiera. There are also weekly shows from Ashley Eicher and Kelly McCartney. There are also exclusive shows from artists like Jimmie Allen, Kelsea Ballerini, Dierks Bentley, BRELAND, Luke Bryan, Luke Combs, Morgan Evans, Florida Georgia Line, Pat Green, Willie Jones, Chrissy Metz, Midland, Rissi Palmer, The Shires, Carrie Underwood, and Morgan Wallen. Other exclusives are incoming from producers and songwriters like Dave Cobb, Jesse Frasure, and Luke Laird, and journalist Hunter Kelly.
Where to Find
Apple Music 1, Apple Music Hits, and Apple Music Country are available to music fans across 165 countries. You can experience Apple Music across various devices, including the iPhone and iPad. It’s also available on CarPlay, Apple Watch, Apple TV, Mac, HomePod, and Android. It’s also available through a web browser.
In announcing the rebranding of Beats 1 to Apple Music 1, Oliver Schusser, vice president of Apple Music, Beats, and International Content noted:
Apple Music radio provides an unparalleled global platform for artists across all genres to talk about, create, and share music with their fans, and this is just the beginning. We will continue to invest in live radio and create opportunities for listeners around the world to connect with the music they love.
Announced in June 2015, Apple Music provides music and video streaming on-demand and through curated playlists and radio stations. Though Spotify is the largest music service in the world, Apple Music is No. 1 in the United States. Unlike Spotify, the iPhone maker doesn’t offer a free subscription level. However, new customers can receive up to a six-month complimentary subscription, depending on the current promotions. To Apple Music library currently includes over 60 million song titles.
Apple recently signed new deals with Sony Music, Universal Music Group, and Warner Music Group. The new arrangements offer further promotion and streaming allowance of songs. In doing so, it sweetened the pot for artists on the music labels like Taylor Swift, Lizzo, and Adele.
Apple Music is $9.99 per month for an individual plan, while its family plans for up to six people cost $14.99 per month. Students pay $4.99 per month.