Amazon Prime Day is July 16th but Deals Are Starting Today

Amazon’s fourth annual Prime Day is bigger than ever and starts July 16th. But the celebration is starting early with tons of deals starting right now.

Amazon today announced that its annual mega sale dubbed “Prime Day” will officially start on July 16th. This is the fourth installment of the annual tradition when the company offers huge discounts on a mass variety of products. While the biggest discounts happen during the event, the company is starting the celebration early and offering its Alexa-enabled Echo Show for just $129.99 which is $100 off the regular price. It is also offering discounts on Amazon services, digital media, and select Amazon brands – all of which start right now.

Amazon Prime Day July 16th

Amazon first introduced Prime Day to celebrate its 20th anniversary and it has become an annual tradition that takes place around the same time each year. Prime Day is when Amazon offers crazy deals on thousands of products for Amazon Prime Members. These deals go over and above the company’s usual discount prices. Just think of it as “Black Friday” or “Cyber-Monday” but in July.

This year’s Prime Day is bigger than ever and will actually continue for a total of 36 hours. It will start July 16 at 12pm PT/3pm ET and will run through July 17. “Prime members will enjoy a day (and a half) of our best deals, with 36 hours to shop more than one million deals worldwide,” said Jeff Wilke, Amazon CEO Worldwide Consumer. “New this year, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet.”

But make sure to keep your eye out because several deals start today. In addition to Amazon hardware – like the $129.99 Echo Show – there will be savings on Amazon services like Kindle Unlimited, Prime Video, Audible memberships, Amazon Music, eBooks, and a lot more. This year, the deals will also be featured at Whole Foods with Prime members receiving an additional 10 percent of hundreds of sale items. You’ll be able to keep up with all the deals on your computer by installing the Amazon Assistant for your browser. You can also get notifications on your phone via the Watch a Deal section in the Amazon app.

Check out the promotional video below that announces the big day for Amazon Prime customers:



  1. DebbyS  

    The question is, will deals bought on “Prime Day” make it worth the $$$ cost of a Prime Membership? I would have to at minimum save the equivalent of a membership on items that I really need (or want) before I’d take advantage of this sale.

    • True. I believe it was Prime Day 2016 when it wasn’t very good and there was #PrimeDayFail trending on Twitter.

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