US iPhone users rank the highest in terms of customer loyalty, according to a study from mobile analytics company Zokem. iPhone is doing 84% better in terms of loyalty than Android, the nearest runner-up. The loyalty figure evaluates how loyal a user is towards the phone he is currently using.
I found the repurchase behavior figures of the same study quite interesting. It would seem that Android users are the most loyal to their type of smartphone when it comes to buying a new device. 89% will buy another phone running Google’s platform, while only 84% of iPhone users will buy another one of Apple’s smartphones. BlackBerry users are third, at 61%. Also interesting is that 33% of Symbian S60 users and 36% of Palm Pre users would buy an iPhone.
There are already voices saying that the only reason Verizon users were buying Android devices was that they were the best alternative a the time to the iPhone. We’ll just see if that’s true, now that Verizon also has Apple’s device on offer.
What about you? What do you own today and what will you buy when you contract expires / phone breaks? Will you stick with an iPhone or Android or are you planning to make a switch?