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Internet Privacy: Yahoo Embraces Do Not Track

Yahoo! has announced, via a post on its Policy Blog, that it has implemented global support for Do Not Track! (DNT). Here’s what this means in terms of Internet privacy, as well as how to enable this important feature in Internet Explorer, Mozilla Firefox and Google Chrome.

yahoo do not track policy

First, DNT is simply a means to activate the no tracking option in your browser. Yahoo!’s servers will get a signal when you visit a website where it tracks data.

The moment that happens, Yahoo! stops keeping tabs on your “advertising or content interests”. Namely, ads stop looking like they just came out of your thoughts.

Now, although Yahoo! already provides support for the policy on some of its platforms, the full completion of the process is set for early this summer.

The functionality is already implemented in Internet Explorer and Mozilla Firefox. Google has promised that Chrome will also have a DNT button soon.

If you think this is a feature which would improve your browsing experience, here’s how to enable it.

In Internet Explorer 9, click the Tools button at the top right. Then Safety >> Tracking Protection.

enable do not track internet explorer 1

Next, right click Tracking Protection in the left column, then right click Turn on Do Not Track preference and click Enable. Then, close the window.

enable do not track internet explorer 2

Google has already said that it would have a Do Not Track button in Google Chrome. The functionality is expected by the end of the year. Until then, your best bet in Google Chrome is the Do Not Track Extension, which you can get here. Just click Add to Chrome on the top right side, then Add.

do not track google chrome extension

It couldn’t be easier to enable the do not track feature in Mozilla Firefox. Click Tools in the pull down menu, then Options, like I did below.

enable do not track firefox 1

Now, go to Security and click the box next to Tell websites I do not want to be tracked. Click OK and you’re all set.

enable do not track firefox 2

It’s that easy. Hopefully, this information will help you feel that your privacy is a little bit more respected when you’re browsing the web.

And since it’s privacy we’re talking about, did you know that Google has posted a patent involving environment-targeted ads a while ago?

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One Response to Internet Privacy: Yahoo Embraces Do Not Track

  1. Ryan April 21, 2012 at 4:00 pm #

    yahoo is doing the right thing.

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