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Apple Streaming a Special Event On Apple.com, Today

imageEveryone has been wondering whether or not today Apple will announce the a new smaller (7”) version of the iPad, dubbed the “mini” by rumors. At today’s event down at California Theatre in San Jose starting at 10 a.m. PDT, Apple is doing something it has never done before. This time around Apple is not only allowing a live stream of the event, it is providing it on Apple.com for the entire world to watch.

Previously under the reigns of Steve Jobs, Apple kept a tight-knit control over every event – but today’s live announcement delivery today shows a shift in how the company operates under the leadership of Tim Cook. However, Apple is still keeping the event somewhat locked down as only iOS, Mac, and Apple TV’s will be able to view the stream. The technical requirements are Safari 4.2 or later for iOS, Safari 4 and Mac OS X 10.6, or Apple TV’s browser.

The event can be seen live at http://www.apple.com/apple-events/october-2012/, and incase you missed a previous event those are also archived at http://www.apple.com/apple-events/.

Apple Event October 23, 2012

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2 Responses to Apple Streaming a Special Event On Apple.com, Today

  1. Henry Higgins October 23, 2012 at 1:45 pm #

    > or Apple TV’s browser

    Actually Apple TV doesn’t have a browser. It’s a new channel on the Apple TV directory.

    • Austin Krause October 23, 2012 at 10:59 pm #

      Thanks for the clarification Higgins. I personally don’t have an Apple TV so I was unable to verify that, hopefully this info helps anyone looking for the Apple event videos in the future!

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