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Google Team Finds A Creative Way To Show Off Their New Logo [groovynews]



It took 884 photographs, months of planning, and 5.5 hours of labor to complete but Clay Bavor, Google Group Product Manager, and other Google employees created a GIANT Google Logo Mosaic using 4”x6” photographs.  Where did they get the photographs?  Google employed photographers of course.

Last week Google updated their logo with a new look.  You’re probably thinking “Huh.. it looks exactly the same!” You’re right, except they’ve removed the shadows and improved the reflective lighting on each letter.  If you ask me it looks a lot better, but it’s not that noticeable.


With all of this new logo action going on, one Googlelite got a brilliant creative idea.  Clay Bavor said “Let’s create a mosaic!” and his co-workers replied “How can we help?” and hence it was born.

Creating the Mosaic was no menial task.  They had to find the perfect environment, a giant visible wall, and enough people and pictures to make it all happen.  Google Photographers from all over the world came together for this project and uploaded over 5000 high-resolution photos to Picasa so Bavor’s team could easily print them out.  It took a lot of rubber cement and a lot of helping hangs, but the results are pretty groovy.

Googles Huge Photo Mosaic Logo

Photo Credit: Clay Bavor

Check out the video below for a time-lapsed video that shows the construction team putting the photos on the wall.  It’s big enough they had to use ladders!

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One Response to Google Team Finds A Creative Way To Show Off Their New Logo [groovynews]

  1. janet May 17, 2010 at 11:16 am #

    Sorry to bother you, but I can see/find no ‘video below’

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